Equifax - Ignite for Fat Free Media

My role:

• R&D

• 3D modelling

• 3D rigging

• Lookdev

• 3D Animation

• Render wrangling

Equifax needed a refined solution to their new product, which uses Big Data to provide lenders with the confidence they need to make informed financial decisions.

There were several moments in the storyboard where the action needed to transition from 2D to 3D and to look as seamless as possible.

Working closely with 2D motion designer Sam Pillar I designed some rigs that would enable this transition.

There were also occaisons where the solution for the 2D trails and data points simply became too unwieldy to be practical, and I was able to offer a 3D-as-2D solution to the problem.

Creative Director - Neil Rostance

Concept - Sam Pillar

Styleframes - Sam Pillar

2D animator - Sam Pillar

Compositor - Sam Pillar

Editor - Ciaran Grant

Audio - Ciaran Grant