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Total - Anac for Fat Free Media

My role:

  • Styleframes

  • Lookdev

  • Layout

  • 3D modelling

  • Rigging

  • 3D animation

  • Lighting

  • Render wrangling

  • Compositing

  • 2D animation

Total wanted a way to show not only the broader technical benefits of their product, but also a comparison with the competition. We decided to create a story about two trucks, one of which used Anac to analyse their oil data, and one that didn’t.

I developed an x-ray shader using Octane Render which served to highlight the engine while enabling the framing of the truck to be as close to the storyboards as possible.

In addition to the video, I rendered and comped several of the key frames in large print format for use at trade shows and billboards.

Creative Director - Neil Rostance

Graphic designer - Mike Choo

2D animation - Mike Choo

Editor - Neil Rostance

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Imagemakers - St Mary's Guildhall3D Motion Graphics UX / UI AR