RDC Aviation runway charges 3D/2D motion graphics explainer.jpg
 

RDC Aviation - AirportCharges.com for Fat Free Media

My role:

  • Lookdev

  • Styleframes

  • Rigging

  • Texturing

  • 3D animation

  • Lighting

  • Render wrangling

  • Compositing

  • 2D animation

 

RDC Aviation needed a new version of their Airport Charges video to explain the service in a way that suited their updated brand.

Working closely with Creative Director Neil Rostance I developed the look through a series of styleframes and iterations of the 3D model. We wanted a classic print look mixed with glitchy, futuristic looking flourishes to emphasise RDC’s grasp of big aviation data.

In addition to the video I produced several large format renders of the client’s favourite frames to be used at trade shows.

Director - Neil Rostance

Additional compositing - Neil Rostance

Editor - Ciaran Grant

Audio - Ciaran Grant

Styleframes

 

Styleframe A - a slightly cleaner look that moved further away from the print aesthetic. Here we still made use of the airport markings in devices repeated across the screen.

Styleframe B - the composition from this shot never made it to the final look, but many of the devices used to reinforce the idea of big data were used.

Final look

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